body::before {
    content: '';
    position: fixed; inset: 0;
    background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)' opacity='0.03'/%3E%3C/svg%3E");
    pointer-events: none; z-index: 1000; opacity: .4;
  }

  /* ─── NAVBAR ─── */

  /* ─── SHARED ─── */

  /* ─── HERO ─── */
  .hero {
    display: block;
    position: relative; padding: 160px 60px 80px; overflow: hidden;
  }
  .hero-bg {
    position: absolute; inset: 0;
    background:
      radial-gradient(ellipse at 20% 50%, rgba(122,21,48,0.10) 0%, transparent 50%),
      radial-gradient(ellipse at 80% 30%, rgba(201,169,110,0.05) 0%, transparent 40%);
  }
  .hero-inner {
    position: relative; z-index: 2;
    max-width: 800px;
    text-align: center; margin: 0 auto;
  }
  .hero-badge {
    display: inline-flex; align-items: center; gap: 8px;
    background: rgba(201,169,110,0.08);
    border: 1px solid rgba(201,169,110,0.2);
    border-radius: 100px;
    padding: 8px 20px; font-size: 12px; font-weight: 600;
    letter-spacing: 0.1em; color: var(--gold); margin-bottom: 28px;
    animation: fadeUp .7s ease-out;
  }
  .hero h1 {
    font-family: 'Playfair Display', serif;
    font-size: clamp(36px, 4.5vw, 58px);
    font-weight: 900; line-height: 1.1;
    margin-bottom: 20px;
    animation: fadeUp .7s .08s ease-out backwards;
  }
  .hero h1 em { font-style: italic; color: var(--gold); }
  .hero-lead {
    font-size: 17px; line-height: 1.7;
    color: var(--text-muted); max-width: 600px;
    margin: 0 auto 44px;
    animation: fadeUp .7s .16s ease-out backwards;
  }

  /* ─── SEGMENT TABS ─── */
  .seg-tabs-wrap {
    position: sticky; top: 83px; z-index: 50;
    background: var(--navy);
    border-bottom: 1px solid rgba(255,255,255,0.06);
    padding: 0 60px;
  }
  .seg-tabs {
    display: flex; gap: 0;
    max-width: 1100px; margin: 0 auto;
    overflow-x: auto;
    -ms-overflow-style: none; scrollbar-width: none;
  }
  .seg-tabs::-webkit-scrollbar { display: none; }
  .seg-tab {
    display: flex; align-items: center; gap: 10px;
    padding: 18px 28px;
    font-size: 14px; font-weight: 600;
    color: var(--text-muted);
    cursor: pointer; white-space: nowrap;
    border-bottom: 2px solid transparent;
    transition: all .3s;
    user-select: none;
  }
  .seg-tab:hover { color: var(--white); }
  .seg-tab.active {
    color: var(--gold);
    border-bottom-color: var(--gold);
  }
  .seg-tab-icon {
    font-size: 18px; line-height: 1;
  }

  /* ─── SEGMENT PANELS ─── */
  .seg-panel {
    display: none;
    animation: panelIn .5s ease-out;
  }
  .seg-panel.active { display: block; }

  @keyframes panelIn {
    from { opacity: 0; transform: translateY(16px); }
    to { opacity: 1; transform: translateY(0); }
  }

  /* ─── SEGMENT HERO STRIP ─── */
  .seg-hero {
    padding: 80px 60px 70px;
    position: relative; overflow: hidden;
  }
  .seg-hero-bg {
    position: absolute; inset: 0; opacity: 0.5;
  }
  .seg-hero-inner {
    position: relative; z-index: 2;
    display: grid; grid-template-columns: 1fr 1fr;
    gap: 60px; align-items: center;
    max-width: 1100px; margin: 0 auto;
  }
  .seg-hero-text {}
  .seg-persona-label {
    display: inline-flex; align-items: center; gap: 8px;
    font-size: 11px; font-weight: 700; letter-spacing: 0.14em;
    text-transform: uppercase; margin-bottom: 16px;
  }
  .seg-persona-label .dot {
    width: 8px; height: 8px; border-radius: 50%;
  }
  .seg-hero h2 {
    font-family: 'Playfair Display', serif;
    font-size: clamp(28px, 3vw, 40px);
    font-weight: 900; line-height: 1.15;
    margin-bottom: 18px;
  }
  .seg-hero h2 em { font-style: italic; color: var(--gold); }
  .seg-hero-desc {
    font-size: 15px; color: var(--text-muted);
    line-height: 1.8; margin-bottom: 28px;
  }

  /* Pain points card */
  .pain-card {
    background: rgba(255,255,255,0.025);
    border: 1px solid rgba(255,255,255,0.06);
    border-radius: 14px; padding: 32px 28px;
  }
  .pain-card-title {
    font-size: 11px; font-weight: 700; letter-spacing: 0.12em;
    color: var(--text-muted); text-transform: uppercase;
    margin-bottom: 20px;
    display: flex; align-items: center; gap: 8px;
  }
  .pain-card-title::before {
    content: ''; width: 16px; height: 1px;
    background: rgba(224,85,85,0.5);
  }
  .pain-item {
    display: flex; align-items: flex-start; gap: 12px;
    padding: 14px 0;
    border-bottom: 1px solid rgba(255,255,255,0.03);
  }
  .pain-item:last-child { border-bottom: none; padding-bottom: 0; }
  .pain-icon {
    width: 28px; height: 28px; border-radius: 6px;
    background: rgba(224,85,85,0.08);
    display: flex; align-items: center; justify-content: center;
    font-size: 13px; flex-shrink: 0; margin-top: 1px;
  }
  .pain-text {
    font-size: 14px; line-height: 1.6;
  }
  .pain-text strong { color: var(--white); }

  /* ─── SCENARIOS ─── */
  .scenarios {
    padding: 80px 60px;
    background: var(--navy-mid);
  }
  .scenarios-header {
    margin-bottom: 50px;
    text-align: center;
  }
  .scenarios-title {
    font-family: 'Playfair Display', serif;
    font-size: clamp(24px, 2.5vw, 32px);
    font-weight: 700; margin-bottom: 10px;
  }
  .scenarios-subtitle {
    font-size: 14px; color: var(--text-muted); line-height: 1.6;
    max-width: 560px;
    margin-left: auto;
    margin-right: auto;
  }
  .scenario-cards {
    display: grid; grid-template-columns: 1fr 1fr 1fr;
    gap: 24px; max-width: 1100px;
    margin: 0 auto;
  }
  .scenario-card {
    background: rgba(255,255,255,0.02);
    border: 1px solid rgba(255,255,255,0.06);
    border-radius: 14px;
    padding: 32px 28px;
    transition: all .4s cubic-bezier(.25,.8,.25,1);
    display: flex; flex-direction: column;
  }
  .scenario-card:hover {
    border-color: rgba(201,169,110,0.2);
    transform: translateY(-4px);
    box-shadow: 0 20px 48px rgba(0,0,0,0.12);
  }
  .scenario-num {
    font-family: 'Playfair Display', serif;
    font-size: 42px; font-weight: 900;
    color: rgba(201,169,110,0.12);
    line-height: 1; margin-bottom: 16px;
  }
  .scenario-card h4 {
    font-family: 'Playfair Display', serif;
    font-size: 18px; font-weight: 700;
    line-height: 1.3; margin-bottom: 12px;
  }
  .scenario-card-desc {
    font-size: 13px; color: var(--text-muted);
    line-height: 1.8; margin-bottom: 20px; flex: 1;
  }
  .scenario-result {
    padding: 16px 18px;
    background: rgba(76,175,125,0.06);
    border: 1px solid rgba(76,175,125,0.12);
    border-radius: 8px;
    display: flex; align-items: flex-start; gap: 10px;
  }
  .scenario-result-icon {
    color: var(--green); font-size: 16px; flex-shrink: 0; margin-top: 1px;
  }
  .scenario-result-text {
    font-size: 13px; line-height: 1.6;
  }
  .scenario-result-text strong {
    color: var(--green);
  }

  /* ─── KEY METRICS ─── */
  .metrics-strip {
    padding: 60px;
    border-top: 1px solid rgba(255,255,255,0.04);
    border-bottom: 1px solid rgba(255,255,255,0.04);
  }
  .metrics-grid {
    display: grid; grid-template-columns: repeat(4, 1fr);
    gap: 32px; max-width: 1100px; margin: 0 auto;
    text-align: center;
  }
  .metric-item {}
  .metric-value {
    font-family: 'Playfair Display', serif;
    font-size: clamp(32px, 3vw, 44px);
    font-weight: 900; color: var(--gold);
    line-height: 1; margin-bottom: 8px;
  }
  .metric-label {
    font-size: 12px; color: var(--text-muted);
    line-height: 1.5; letter-spacing: 0.02em;
  }

  /* ─── SEGMENT CTA ─── */
  .seg-cta {
    padding: 80px 60px;
    text-align: center;
  }
  .seg-cta h3 {
    font-family: 'Playfair Display', serif;
    font-size: clamp(24px, 2.8vw, 36px);
    font-weight: 700; margin-bottom: 12px;
  }
  .seg-cta h3 em { font-style: italic; color: var(--gold); }
  .seg-cta-sub {
    font-size: 15px; color: var(--text-muted);
    line-height: 1.7; max-width: 500px;
    margin: 0 auto 32px;
  }
  .seg-cta-btns {
    display: flex; justify-content: center; gap: 16px; flex-wrap: wrap;
  }

  /* ─── CROSS-SEGMENT PROOF ─── */
  .proof-section {
    padding: 100px 60px;
    background: linear-gradient(180deg, var(--navy-mid), var(--navy));
    border-top: 1px solid rgba(201,169,110,0.06);
  }
  .proof-header {
    text-align: center; margin-bottom: 60px;
  }
  .proof-title {
    font-family: 'Playfair Display', serif;
    font-size: clamp(28px, 3vw, 40px);
    font-weight: 700; margin-bottom: 12px;
  }
  .proof-title em { font-style: italic; color: var(--gold); }
  .proof-subtitle {
    font-size: 15px; color: var(--text-muted); max-width: 520px; margin: 0 auto;
  }
  .proof-grid {
    display: grid; grid-template-columns: repeat(3, 1fr);
    gap: 24px; max-width: 1100px; margin: 0 auto;
  }
  .proof-card {
    background: rgba(255,255,255,0.02);
    border: 1px solid rgba(255,255,255,0.06);
    border-radius: 14px; padding: 36px 28px;
    transition: all .4s;
  }
  .proof-card:hover {
    border-color: rgba(201,169,110,0.15);
    transform: translateY(-3px);
  }
  .proof-quote {
    font-size: 15px; line-height: 1.8;
    color: rgba(255,255,255,0.8);
    margin-bottom: 24px; font-style: italic;
    position: relative; padding-left: 20px;
  }
  .proof-quote::before {
    content: '"';
    position: absolute; left: 0; top: -4px;
    font-family: 'Playfair Display', serif;
    font-size: 32px; color: var(--gold); opacity: 0.4;
    font-style: normal;
  }
  .proof-author {
    display: flex; align-items: center; gap: 14px;
  }
  .proof-avatar {
    width: 42px; height: 42px; border-radius: 50%;
    background: linear-gradient(135deg, var(--burgundy), var(--gold));
    display: flex; align-items: center; justify-content: center;
    font-size: 16px; font-weight: 700; color: var(--white);
  }
  .proof-name { font-size: 14px; font-weight: 600; }
  .proof-role { font-size: 12px; color: var(--text-muted); }

  /* ─── FINAL CTA ─── */
  .final-cta {
    padding: 100px 60px;
    text-align: center;
    position: relative; overflow: hidden;
  }
  .final-cta-bg {
    position: absolute; inset: 0;
    background:
      radial-gradient(ellipse at 50% 50%, rgba(122,21,48,0.08) 0%, transparent 50%);
  }
  .final-cta-inner {
    position: relative; z-index: 2;
  }
  .final-cta h2 {
    font-family: 'Playfair Display', serif;
    font-size: clamp(28px, 3.5vw, 44px);
    font-weight: 900; margin-bottom: 16px;
  }
  .final-cta h2 em { font-style: italic; color: var(--gold); }
  .final-cta-sub {
    font-size: 16px; color: var(--text-muted);
    line-height: 1.7; max-width: 520px;
    margin: 0 auto 36px;
  }
  .final-cta-btns {
    display: flex; justify-content: center; gap: 16px; flex-wrap: wrap;
  }

  /* ─── FOOTER ─── */

  /* ─── ANIMATIONS ─── */
  @keyframes fadeUp {
    from { opacity: 0; transform: translateY(20px); }
    to { opacity: 1; transform: translateY(0); }
  }

  /* ─── RESPONSIVE ─── */
  @media (max-width: 1024px) {
    .seg-hero-inner { grid-template-columns: 1fr; gap: 40px; }
    .scenario-cards { grid-template-columns: 1fr; max-width: 500px; }
    .metrics-grid { grid-template-columns: 1fr 1fr; gap: 40px; }
    .proof-grid { grid-template-columns: 1fr; max-width: 500px; }
  }
  @media (max-width: 768px) {
    .hero { padding: 120px 24px 60px; }
    .seg-tabs-wrap { padding: 0 16px; }
    .seg-tab { padding: 14px 18px; font-size: 13px; }
    .seg-hero { padding: 50px 24px; }
    .scenarios { padding: 50px 24px; }
    .metrics-strip { padding: 40px 24px; }
    .metrics-grid { grid-template-columns: 1fr 1fr; gap: 24px; }
    .seg-cta { padding: 50px 24px; }
    .proof-section { padding: 60px 24px; }
    .final-cta { padding: 60px 24px; }
  }
  @media (max-width: 480px) {
    .hero { padding: 100px 16px 40px; }
    .hero h1 { font-size: clamp(26px, 7vw, 42px); }
    .seg-tabs-wrap { padding: 0 8px; overflow-x: auto; -webkit-overflow-scrolling: touch; }
    .seg-tab { padding: 12px 14px; font-size: 12px; white-space: nowrap; }
    .seg-hero { padding: 40px 16px; }
    .scenarios { padding: 40px 16px; }
    .metrics-strip { padding: 32px 16px; }
    .metrics-grid { grid-template-columns: 1fr; gap: 20px; }
    .seg-cta { padding: 40px 16px; }
    .proof-section { padding: 48px 16px; }
    .final-cta { padding: 48px 16px; }
  }
  @media (max-width: 360px) {
    .hero { padding: 92px 12px 32px; }
    .seg-hero { padding: 32px 12px; }
    .scenarios { padding: 32px 12px; }
    .metrics-strip { padding: 28px 12px; }
    .seg-cta { padding: 32px 12px; }
    .proof-section { padding: 40px 12px; }
    .final-cta { padding: 40px 12px; }
  }
</style>