The first and only B2B Fine Wines Broker portal in Italy

Your direct access to the Global Market

Connect your customers to Liv-ex.
Global sourcing, real-time pricing, and zero bundling—all in one platform reserved for agents, distributors, and the Ho.Re.Ca. channel.

26k+
Available labels
30k+
Real-time offers
40+
Countries served
6–8 weeks
Delivery in Italy
Château Pétrus
Opus One
Sassicaia
Romanée-Conti
Screaming Eagle
Gaja Barbaresco
Château Margaux
Masseto
Latour
Mouton Rothschild
Harlan Estate
Le Pin
Château Pétrus
Opus One
Sassicaia
Romanée-Conti
Screaming Eagle
Gaja Barbaresco
Château Margaux
Masseto
Latour
Mouton Rothschild
Harlan Estate
Le Pin
Penfolds
Torbreck
Château Haut-Brion
Dom Pérignon
Leroy Estate
Château Mouton Rothschild
Louis Roederer
Château Ausone
Château Cheval Blanc
Château Latour
Coche-Dury
Armand Rousseau Estate
Domaine de la Romanée-Conti
Le Pin
Pétrus
Egon Müller
Keller
Markus Molitor
Giuseppe Quintarelli
Sandrone
Bartolo Mascarello
Biondi-Santi
Fontodi
Gaia
Le Macchiole
Bruno Giacosa
San Guido Estate
Masseto
Ornellaia
Producers of Barbaresco
Artadi
Clos Mogador
Pingus Estate
Vega Sicilia
Screaming Eagle
Bond
Colgin
Harlan Estate
Opus One
Sine Qua Non
Penfolds
Torbreck
Château Haut-Brion
Dom Pérignon
Leroy Estate
Château Mouton Rothschild
Louis Roederer
Château Ausone
Château Cheval Blanc
Château Latour
Coche-Dury
Armand Rousseau Estate
Domaine de la Romanée-Conti
Le Pin
Pétrus
Egon Müller
Keller
Markus Molitor
Giuseppe Quintarelli
Sandrone
Bartolo Mascarello
Biondi-Santi
Fontodi
Gaia
Le Macchiole
Bruno Giacosa
San Guido Estate
Masseto
Ornellaia
Producers of Barbaresco
Artadi
Clos Mogador
Pingus Estate
Vega Sicilia
Screaming Eagle
Bond
Colgin
Harlan Estate
Opus One
Sine Qua Non
Overcoming the historical limitations
of the Fine Wine channel in Italy
✕ The Problem (Today)
✕
Restrictive allocations

Fragmented access to top-of-the-range labels. The most sought-after products are always sold out in traditional channels.

✕
Forced Bundling

Obligation to purchase entire ranges or packages in order to obtain individual high-value items.

✕
Lack of Transparency

Difficulty in finding up-to-date market prices and actual availability.

✓ The Solution (The Future)
✓
Free Selection

Exclusive focus on the customer's actual demand. Purchase only the label you need, with no strings attached.

✓
Global Sourcing

Direct and immediate access to international stock with provenance verified by Liv-ex. A real example? 220 cases of Bolgheri Guado al Tasso 2021 available on our platform on February 25, 2026, at 10:40 a.m.

✓
Trusted Advisor

Professional evolution from simple supplier to strategic investment advisor for your clients.


-designed dashboardfor those who work with numbers

Professional interface with everything that matters: live quotes, market alerts, transaction history, and portfolio analysis. No noise, just signal.

Direct Liv-Ex integration

Real-time data feed from the global Fine & Rare Wine exchange with complete historical data.

Customizable alerts

Instant notifications when a wine reaches your target price or becomes available.

Reporting

Automatic reports for customers and inventory statements.

9:41
B2B Fine Wines
🍷 Wines
📋 Orders
📦 Producers
🛒 Cart
All Countries
Region
Vintage
Format
Showing 1-30 of 26,087 wines (34,089 offers)
🍷 Wines
📋 Orders
📦 Producers
🛒 Cart
Cart (3 items)
Wine
Format
Price
Sassicaia, Tenuta San Guido, Bolgheri
6 x 750 ml
€1.698,24
×
Salon, Le Mesnil Grand Cru
2012
6 x 750 ml
€5.892,34
×
Masseto, Tuscany
6 x 750 ml
€6.264,00
×
Cart Summary
Subtotal€13,854.58
Shipping (3 cases)€64.55
Total€16,967.13
Proceed to Checkout
Prezzi imponibili, IVA esclusa
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📋 Orders
📦 Producers
🛒 Cart
Orders
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Pending
Processing
Completed
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📦 Producers
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Producers
The Engine

Liv-ex: The Wine Exchange

The global professional market for Fine & Rare Wines that enables trading, pricing, and settlement between qualified operators.

Real-Time Quotes

Direct access to live quotes and market prices on the London Wine Exchange. Order book visible at all times with comparable global benchmarks for the best execution of each transaction.

Absolute Transparency

A regulated ecosystem that eliminates all information asymmetry through the standardization of transactions at a global level. All data is transparent and verified, ensuring a level playing field for all operators worldwide.

Verified Authenticity

Strict protocols to protect your purchase. Physical inspections guaranteeing the authenticity (OWC) and condition of each case. SIB contractual standards and Special Conditions for provenance and storage at the highest levels.

Everything you need
to operate in the world of Fine & Rare Wine

Live Market Data & Prices

Exclusive access to the largest selection of premium wines from around the world. Catalog updated in real time with the London Stock Exchange. Prices updated in real time via the Liv-Ex platform. Personalized alerts on over 20,000+ labels and 30,000+ offers.

Drinking Window

Liv-Ex's algorithm, based on 25 years of historical transaction data and market analysis, gives you access to accurate data on the peak development and drinking window of tens of thousands of wines. With our tools, you can become a go-to source of advice for enthusiasts, collectors, and investors in Fine & Rare Wines.

Your Network

Manage your network of sub-agents and customer portfolio independently. Create accounts for your network of agents and customers independently.

Order Management

Simplified purchasing workflow with automated documentation, integrated logistics tracking, and storage condition management.

Portfolio & Investment

Monitor the value of your inventory over time, identify arbitrage opportunities, and optimize pricing strategies using industry benchmarks.

Compliance & Authenticity

Liv-ex's global network of operators, Bordeaux négociants, importers, and international distributors applies the most rigorous standards for verifying product authenticity. The use of SIB contractual standards and Special Conditions created by Liv-Ex ensures verified provenance and storage.

Operational in lessthan 24 ho
01

Request access

Fill out the registration form for agents and distributors. Company credentials will be verified within 24 business hours.

02

Configure your profile

Customize your account with categories of interest, target markets, and notification preferences.

03

Browse the catalog

Browse over 20,000+ labels with advanced filters by region, vintage, producer, grape variety, format, and SIB/SC contract type.

04

Access the Stock Exchange & buy

Place your orders by credit card or bank transfer.

Verified Logistics:
from London to you
1
London

Verification

  • Physical inspection and professional authentication (UV/Microprint)
  • Condition Report and SIB/OWC status check
  • Level control, original capsules and seals
→
2
Brussels

Logistics Hub

  • Consolidation of international shipments
  • Complete document, customs, and tax management
  • Safety packaging for final transport
→
3
Italy

Delivery

  • Transportation with premium partners.
  • Continuous traceability to destination
  • All-Risk insurance included (Market Value)
Average Time: 6–8 Weeks

Authenticity allows no shortcuts. Every single bottle is physically inspected in London before traveling to you: a rigorous process that ensures you get exactly what you pay for.

"
b2bfinewines.com has transformed the way we manage purchases for our most discerning customers. Direct access to Liv-Ex data has given us a real competitive advantage.
Alessandro Totaro
Owner, La Bettolina · Gaggiano (MI)
Eleni Murru
For urgent activations
Chat or write to Eleni Murru