GROWTH · OPPORTUNITIES · VALUE


. Offer an asset. The platform that transforms agents and distributors into strategic partners for collectors and investors.

Go beyond the Ho.Re.Ca. channel. Access thousands of rare labels, hard-to-find vintages, and large formats—with real-time market data to manage dynamic pricing and build valuable relationships with premium customers.

26.000+
Labels available from all over the world
34.000+
Active offers in real time
50+
Vintages of depth for the most iconic wines
15L
Large formats up to Nebuchadnezzar
Three competitive advantages of
for your business
Not just a simple wine catalog. A strategic tool that opens up new revenue channels.
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01

Expand your customer portfolio

The fine wine market in Italy is not limited to Ho.Re.Ca. There are private collectors, investors, family offices, and wine clubs looking for rare labels and great vintages—but they don't have a structured supplier.

With B2B Fine Wines, you become their gateway to the international market: a catalog of over 26,000 labels to offer to high-value customers that you are not currently serving.

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02

Dynamic pricing and real margins

When purchasing for your inventory, you can monitor Liv-Ex prices in real time against your purchase cost. If the market rises, your margin automatically increases.

This means you can offer your customers prices based on actual demand, not static price lists — just like the most sophisticated merchants in London and New York operate.

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03

Products you won't find anywhere else

Large formats ranging from Jeroboam to Nebuchadnezzar, vintages dating back to the 1940s and 1950s, labels in closed allocation: products that no traditional importer can offer you.

It is this exclusivity that sets you apart — and transforms a sale into a consulting relationship with clients willing to invest in the long term.

Your warehouse
as a dynamic asset

Imagine buying a 2021 Sassicaia today at the Liv-Ex price. The market moves: demand grows, the vintage is reevaluated by critics, availability decreases. The market price rises.

With our platform, you can see all this in real time. You can decide when to sell to your customers, calibrating your margin based on actual demand — not on a fixed price list updated twice a year.

It's the model that major international merchants have been using for years. Now it's available to you too.

24/7
Updated prices
20k+
Liv-Ex Mid Prices
25 years old
Historical price data
Purchase +18% Today
Purchase price Liv-Ex market price Your margin
Rarities that create exclusivity
From Jeroboam (3L) to Nebuchadnezzar (15L): sizes that turn every sale into an event.
Collectible formats · Live
Wine Region Vintage Format Price (excluding VAT) Contract
Château Mouton RothschildPremier Grand Cru Classé · Pauillac
Bordeaux 2010 1×6000ml · Imperial €----.-- SIB
SassicaiaTenuta San Guido · Bolgheri
Tuscany 2016 1×6000ml · Imperial €----.-- SIB
Dom PérignonMoët & Chandon · Épernay
Champagne 2008 1×12000ml · Balthazar €----.-- SIB
Opus OneMondavi & Rothschild · Napa Valley
California 2018 1×3000 ml · Jeroboam €----.-- SIB
Château MargauxPremier Grand Cru Classé · Margaux
Bordeaux 2015 1×15,000 ml · Nebuchadnezzar €----.-- SC
Penfolds GrangePenfolds · South Australia
Australia 2017 1×6000ml · Imperial €----.-- SIB
TignanelloMarchesi Antinori · Tuscany
Tuscany 2019 1×3000 ml · Jeroboam €----.-- SIB
Krug, Grande CuvéeKrug · Reims
Champagne NV 1×15,000 ml · Nebuchadnezzar €----.-- SC
You're not selling a bottle. You're offering access to something that very few people can find — and that acquires value over time.
— The B2B Fine Wines philosophy
Time as a value
Historic vintages represent the pinnacle of premiumization, where time transforms each bottle into a world-class asset. An exclusive selection dedicated to collectors and investors who seek excellence in the perfect evolution of taste.
Rare vintages · Live
Wine Region Vintage Format Price (excluding VAT) Contract
Château LatourPremier Grand Cru Classé · Pauillac
Bordeaux 1961 1×750 ml €----.-- SC
Château Haut-BrionPremier Grand Cru Classé · Pessac-Léognan
Bordeaux 1955 1×750 ml €----.-- SC
Barolo Monfortino ReserveGiacomo Conterno · Piedmont
Piedmont 1978 1×750 ml €----.-- SC
Romanée-Conti Grand CruDomaine de la Romanée-Conti · Vosne-Romanée
Burgundy 1969 1×750 ml €----.-- SC
Château Mouton RothschildPremier Grand Cru Classé · Pauillac
Bordeaux 1945 1×750 ml €----.-- SC
A. Charbaut & Fils, Certified Blanc de BlancsA. Charbaut & Fils · Épernay
Champagne 1976 1×750 ml €----.-- SC
PétrusPétrus · Pomerol
Bordeaux 1982 1×750 ml €----.-- SC
Brunello di Montalcino ReserveBiondi-Santi · Montalcino
Tuscany 1964 1×750 ml €----.-- SC
Vintage depth · Example Château Lafite Rothschild
194519601975199020052022
Active offers Available vintages


tes 50+ vintages with iconic labels

No traditional importer can offer you this depth. For the world's most traded wines, the Liv-Ex platform gives you access to decades of vintages that are actually available.

This means being able to build complete verticals for your collector customers: from great historic vintages to those just released— a service that no one else in Italy is able to offer.

For a collector, receiving an offer with a 1982 Lafite alongside a 2020 is not a sale. It is an experience.


. And the time is now.
The fine wine market is at its lowest since 2020. Blue-chip labels offer historically attractive entry points. Those who position themselves today will have a competitive advantage tomorrow.
Eleni Murru
For urgent activations
Chat or write to Eleni Murru