The Fine & Rare Wines Market
Real-time data, benchmarks, and market analysis from the world's largest B2B trading platform.
Liv-Ex (London International Vintners Exchange) does not hold stock, does not trade, and does not allow advertising on the platform. It acts as a neutral exchange, handling authentication, payments, and logistics for each transaction.
The Mid Price system — the midpoint between the highest bid and the lowest offer — is verified by an evaluation committee and forms the basis for calculating the indices, ensuring unprecedented transparency and reliability in the sector.
Through our direct partnership, B2B Fine Wines brings this ecosystem to Italy: access to real market prices, depth of supply, and international quality standards—without additional intermediaries.
Signs of recovery
In the last quarter of 2025, the Liv-Ex Fine Wine 50 and 100 recorded growth of around 2.5%, with the Fine Wine 1000 up 1%. These are the first significant positive movements after more than two years of correction.
Italy on the rise
The Liv-Ex 2025 classification sees Italy move from 65 to 86 classified wines. Sassicaia, Solaia, and the best Barolos confirm the growth in international demand for the most prestigious Italian labels.
Global diversification
US buyers account for almost 30% of the volume traded on Liv-Ex, with demand growing for Italy and Spain. Asian demand is recovering, driven by Champagne and Burgundy.
Price opportunity
With indices still 25-30% below their 2022 peaks, many blue-chip labels offer historically attractive entry points. The bid/offer ratio of the Italy 100 is the healthiest among all indices.
Premiumization
In 2024, 80% of the value traded on Liv-Ex came from 2% of wines. Demand is increasingly focused on the most prestigious labels, with consumers becoming more selective and willing to invest in quality.
Falling rates
With the Federal Reserve and the Bank of England beginning to cut interest rates, the macroeconomic environment is becoming more favorable for real assets such as fine wine, which is traditionally correlated with the interest rate cycle.
| Wine | Region | Vintage | Format | Price (excluding VAT) | Contract |
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